Data Growth In Always On World Driving Data Center Demand

At the 2010 Techonomy Conference, Google’s then-CEO Eric Schmidt noted that every two days, people create as much information as civilization did from the dawn of time until 2003 — an estimated five exabytes every two day. The explosion of corporate, academic, and governmental data, combined with explosive growth in user-generated content (Twitter, Facebook, YouTube, etc.), is changing the applications landscape, as companies and customers begin to understand the potent mix that online data, high-performance computing, and high-bandwidth networking create. We are already an Always On society, and the future only becomes even more On.

As semiconductor miniaturization enters the deep submicron era, the density of electrical/mechanical loads continues to increase in server farms. Virtualization has helped to increase processor utilization leading to even greater demands on cooling services. And the unique demands of always on computing create new challenges in mirroring, distributed content distribution networks, and cost-efficient peak load servicing.

At BRUNS-PAK, we recognize that the evolution of the data center, and with it our design-build methodologies, is a never-ending process. As the information technology industry continues to evolve and strive ultrareliable performance complemented by increasingly efficient operation and scalable deployment, only BRUNS-PAK has committed the resources to ensure that our technical team will remain ready to design and deliver “state-of-the- art” facilities even as the “art” changes.

What Are IT Pros Searching?

We came across a Gartner Bulletin from November 2010 describing data center transformation terms that Gartner customers were searching on Gartner.com. While it is now somewhat dated, we thought it still offered relevant insight into the topics on people’s minds.

The top search areas were virtualization, energy, power and consolidation. Not any surprises, but clear confirmation of the issues that IT pros are working to address. Of note, searches on the term “private cloud” went from zero in 1Q2008 to 349 in 1Q2010. You can easily imagine that number being much larger in 2Q2011!

The Gartner data is consistent with the observations we are seeing in our deployments and customer planning sessions. While data centers remain central to operations in virtually all corporations, academic institutions, and public sector organizations, the design/structure of and deployment/management strategies for data centers are changing at a breakneck pace. Organizations are sensing the need for rapid change and working to quickly adapt their data center plans to account for nimble deployment, variable loads and the rapid growth of ‘data’ being collected and used in operations. Concepts like virtualization have taken route to help make better use of hardware while saving on energy costs and reducing space demands. And consistent with our customer observations, energy costs are clearly an issue that executives are seeking to contain. Of course, if we are to bring this survey forward, we would expect much more interest in cloud computing strategies including public, private and hybrid clouds.

We’re interested in your thoughts on this topic…a sort of informal update as of June 2011! Let us know the topics you are searching.

Data Center Hybrid Solution©. Element #4, Cloud Internal / External

Good Morning! This week we will post the content from Mark Evanko’s presentation outlining the 16 Elements one should consider in order to develop a complete and appropriate Data Center solution. Mark’s theory is simple, if anyone who needs to plan the next steps or creation of a data center solution looks carefully at these 16 items, based on their specific needs and requirements, this system can act as a roadmap to pinpoint a proper solution. BRUNS-PAK can of course help!

So this week lets look at Element #4, Cloud -Internal/External.

4. Cloud

A. Managed services

B. Internal vs. external

C. Migration to the cloud

D. Impact of returns

E. Moves/adds/changes

F. Trouble shooting

G. True “partner” of equal financial stability – San Diego 2013 cloud provider “30 day notice to vacate”

H. Downtime: Who Pays?

I. Security Breach: Who Pays?

J. Terms and conditions (Legal Beagles!!!) 2014+

K. Senator Menendez – New Jersey – Sponsoring new legislation 2014 – fines

L. Speed to delivery of applications

M. “Candidacy” of applications

N. The 2014 / 2015 / 2016 contract language for cloud contracts

O. Critical vs. non-critical data

P. Moves/adds/changes

Here is the full list of 16 Elements we will be reviewing one by one over the next weeks:

Defining the Mix of “Elements” (16) Considered in the Data Center Solution

1. FACILITY INFRASTRUCTURE

2. ENERGY EFFICIENCY

3. COMPUTER HARDWARE

4. CLOUD Internal/External

5. DISASTER RECOVERY

6. CO-LOCATION

7. MIGRATION/RELOCATION

8. COMPUTER SOFTWARE

9. MODULARITY/SCALABILITY /RELIABILITY

10. COMMUNICATIONS/NETWORK

11. SERVICE LEVEL AGREEMENTS

12. PERSONNEL

13. CAPEX vs. LEASE/OPEX

14. CONTAINERS

15. GOVERNMENT/CORPORATE/UNIVERSITY/NON-PROFIT

16. LEGAL REPERCUSSIONS

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