365 x 24 x 7 Is Not A Goal.
It’s An Absolute.

Always on. 
Your colleagues expect it.
Your employees need it. 
Your investors demand it. 

It is your obsession.
It is the new world of business.

Whatever your industry, information technology now does more than just deliver access to data or applications — it delivers this access round-the-clock to a world of users. Whether the transformation is driven by global business imperatives, eCommerce demands, HIPAA, Sarbanes-Oxley, SEC regulations, natural or terrorism-related disasters, or just a more demanding consumer, downtime — loss of access to critical IT services or information — can quickly translate into lost revenue, lost customers or even lost lives. But reliability can be an elusive goal in a world of continually evolving technology and rapidly growing utilization. That is why the data center has evolved from the dark recesses of business into an executive-suite imperative.

Today’s typical data centers are a fusion of enterprise systems and management frameworks, operating side-by-side with myriad point solutions — servers, routers and storage devices — each accompanied by independent management tools. Adding to the complexity is the growing popularity of high-density computing devices such as blade servers and multicore processors. These systems introduce power consumption and heat dissipation requirements that invalidate traditional approaches to cooling that have been applied to data center design for over two decades. In addition, many organizations today are seeking to create environmentally-responsible buildings as part of a broad sustainability initiative.

Achieving the ideal balance of performance, availability and energy-efficiency in this complex environment demands careful consideration of facility redundancy, single points-of-failure, growth projections, “green” building techniques and real-time maintenance. It requires a fusion of IT expertise along with architecture/engineering and construction skill to translate these needs into a manageable reality.

In short, it requires BRUNS-PAK.